Benefits of Video Marketing

If You Don’t Know Anything About Video Marketing – Here’s What You Need to do…..

I've Got Too Much To Do Already

I’m sure you’re asking, “Why should you even consider learning how to use video marketing within your business, when you have a website already?”  You already have a hundred and one things to do and won’t this just be a further commitment you could do without?

So let me run this past you…… Everyone now has so much technology at their fingertips.If they want to find something out – they simply go online and enter a search in Google to checkout the front page to see if it answers their query.

If it does, they take action, if not they discard the results by entering a new term. But the problem lies in getting seen. You MUST get your business on the front page to be seen….not buried down on Page 14 where no one will ever see you. You might as well not be there!

You must be aiming to be on page 1 of Google – every time.

With my help, I am going to help you achieve this using the power of ‘Online Video Marketing’.

During 2013, video marketing started to explode and it has been stated that over 53% of people made their decision to buy online purely as a result of watching a YouTube video. Youtube video marketing works and is set to continue to rise over the  coming years.

You need to be using online video marketing within your online marketing strategy and I’ll show you exactly how you can use video marketing content to your advantage.

You need a business plan that uses video, but let me show you what I mean here:

This is what you will learn in this post:

  • How much online paid advertising would cost you
  • How much you can save with video production
  • Why YOU need to use video online
  • How you need to work with Google not against Google

Provided you follow what I’m going to cover here and in the next posts – you will be successful in video marketing.

  • You will be able to produce videos quickly and easily
  • You will know exactly what your customers want.
  • You will learn how to produce YouTube videos
  • Your videos will generate high conversions and more sales….not just now, but in years to come.

It will be like having a hidden sales force working 24hrs a day, 7 days a week, 52 weeks of the year….without ever taking a break!

 

Let Me Give You An Example To Show You What Video Marketing Can Do…

Let’s say you business is Plastering. Your goal is to get on the front page. You are not sure how to do this, so you check out the options open to you:

  1. Pay for a Listing using Adwords
  2. Get FREE search engine listing in the search engines

This is where the problems start. When you pay for listings, you use what are called ‘Google Adwords’. This is a paid service and is how they make money…..BIG money!

Google Search Engine Results

Let’s look for plastering and I’ll show you what I mean.

I’m going to enter the term ‘plastering’:

Within the results page, there are various ‘paid’ listings (Adwords). These are the small ads you see on the right hand side and at the top in a pink background.

If you want to get a listing here, you have to pay, not once….but EVERY TIME someone actually clicks on your ad to be taken to your site.

If you want to compete for the term “plastering”, it currently costs $1.69. 

Not a ‘one off’ fee…. BUT for EVERY time someone clicks on the advert link – regardless of what they do next!

If you get 100 clicks on the advert per day, which would be easily done – you will get billed:     100 x $1.69 = $169.00

This is equivalent to $5239 per month

But it doesn’t stop there – the cost of using  Adwords varies depending on the type of business you have and the phrases you are aiming for. The costs are set and you have no say in this.

Let’s consider other types of businesses and individual costs per click:

Cost Per Click                     Cost per 100 clicks

  • Accountants                       $5.13                                    $513
  • Criminal Lawyer               $25.32                                  $2532
  • Personal Injury Lawyer     $82.56                                  $8256
  • Debt consolidation            $32.03                                  $3203

This is madness. I’m sure you will agree  Adwords are VERY EXPENSIVE.

The other alternative is to try and get a FREE search engine listing in the search engines, but this is not easy as with the keyword phrase you will see at the top of the results it says ” About 98,200,000 results”. This means there are a huge amount of competing results for the term plastering.

Like I said before, you need to get on the front page. To do this, you could employ an seo company to promote your site on the Internet, which will cost you mega bucks….every month.

Or you can do it yourself ….using Video Marketing as your secret tool

Let me show you what I mean and take a closer look at the FREE listings for the term ‘plastering’ (Results will vary depending on where you are based in the world)

The first 3 listings are for Wikipedia. This is basically a glorified dictionary and information research which Google loves. Someone looking for plastering won’t go there.

Take A Close Look But take a close look at position 4

………………..  This is a plastering company called BetaBrothers.

But look at the date: May 11th 2008

They rank the highest company for a video that was made over 5 years ago and they will be getting huge amounts of traffic from it. …And it didn’t cost them a cent!

There are no other businesses ranked higher than them and all they have done is added a video about ‘plastering’.

How would this would help you if you were in that position for over 5 years?

This is why video marketing is so important to your business….

It has been shown that when videos are displayed on a website the rate of conversions to sales will increase by 30-40%

 

So are you ready to get started?

Over the next 60 days, I’m going to share with you the exact steps you need to know from ‘How to produce your first video‘  to ‘Having an online video network you can be proud of’. Simply making and posting a video about your company doesn’t guarantee that the video you produce will be compelling…it won’t

You will learn:

  • Video marketing tips
  • How to do simple video editing
  • Video production and how to rank highly in the search engines
  • How to increase conversions and get more sales
  • Using youtube tube marketing
  • Which Video Marketing Software you need
  • ….and much more!

And it doesn’t stop with Google.

  • You have other search engines such as Bing which has just been adopted by Apple
  • Social media sites such as Facebook and Twitter are huge. Facebook ranks very high and you need to tap into this resource.

But don’t worry…I’m going to cover these as well

Look out for my next post when I reveal how you can find out how to find exactly what people are searching for in your marketplace.

This is really powerful stuff and will really give your business a massive boost. Trust me you cannot afford to miss out on this and need to grab it before your competitors do.

If you have any questions about what I have discussed, or like this post, make sure you leave a comment below and subscribe to my RSS feed to get notified when I post new valuable content.

About Peter

Peter Froud is a former Police Officer in the UK who became an online video marketing expert. On this website you are going to find everything I know about video marketing from 'starting out' to 'making improvements to existing campaigns'. Subscribe via the RSS feed to get instant updates and don't forget to download the Video Conversions - Secret Report.

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